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Pratham claims that over the last three years, Headfone has become a strong community and a social network in itself - something that no one else has been able to create. In terms of creators, the company has seen close to 500,000 tracks being uploaded on Headfone, with 85 percent of them being uploaded in the last 15 months alone. About 25 percent of our users are actively using the app every month and the time spent on the app is going up,” tells Yogesh. The pandemic is adding to the company’s growth. “We recently crossed the 5 million installs mark, and of that, we saw 4 million installs in 2020 alone. “We are at the pre-monetisation stage but have already started experiments around premium content,” says Pratham. The team is experimenting with various charging models. That was reason enough for us to start working with storytellers in India and featuring their stories on Headfone,” says Pratham. This got us thinking that audio is also a medium that enables high quality story-telling with minimal investment of resources or learning. “We realised that India is a land that is rich in stories, and there are people out there narrating stories in diverse genres like horror, love, the works of Premchand, and so on. However, they soon discovered that their audience wanted variety in their content. Initially, Pratham and Yogesh were still hung up on Silicon Valley, evident from the fact that most of their content was tech heavy. Combined with a belief in audio as a channel and knowing Tier II and Tier III India like we did, we decided to come back to India and start Headfone in 2017,” Yogesh says. India’s vernacular audio boom: 7 homegrown apps serving the 'next billion users' “We felt that audio was fundamental to human connection, and a lot more spontaneous than text or video.